iPhotography has become a recognised and respected form of photography (to some people, anyway). I have some great post-processing apps such as Pixlromatic, Snapseed, and PS Express which help add a little extra something to my images.
I demand much more from a camera than the iPhone is able to give. But, knowing its limitations, I work with it knowing what it will and won't deliver. And I've been happy with some of the results.